Pureology is the specialist in caring for color-treated hair. Acquired in 2007, the brand pioneered the “no nasties” movement and has gained a devoted following through its exclusive ZeroSulfate® shampoos, vegan formulas and powerful AntiFadeComplex®. With a growing passion and commitment to sustainability, the brand is seeing rapid growth globally.

Pureology Brand profile

Founded in 2001 in Orange County, California, Pureology began with a simple idea: To create the very best care for color-treated hair. Since then, the brand has become the authority in color care and has inspired a devoted following with its promise to create a safe haven for color treated hair.

Created specifically for professional colorists and their clients, Pureology is a brand unlike any other. Highly concentrated ZeroSulfate® shampoos are entirely free of harsh color-stripping ingredients, while the exclusive AntiFadeComplex® helps color-treated hair retain its fresh-from-the-salon vibrancy with every use. 100% Vegan formulas are infused with natural plant extracts, while Dual Benefit systems including Hydrate, Clean Volume, Strength Cure, Smooth Perfection, Fulfyl and more offer custom care for every hair type.

And because caring for color-treated hair doesn’t stop when styling begins, Pureology Color Stylist offers a complete range of stylers formulated to boost shine, prevent color fade and enhance haircolor’s beauty. With Pureology, clients no longer have to choose between the results they want and the color care they deserve.

Pureology is highly committed to sustainability and supports sustainability causes through various global associations around the world.