Niely is the leading Brand in Hair Color and has a strong presence in Hair care. Niely is the Accessible high quality brand with simple solutions that empower women to make them happier.

Niely brand profile

Founded in 1986 in Brazil, Niely was acquire by L’Oréal in Brazil to strengthen the Group’s growth in the country. Niely’s portfolio has 3 main brands: Cor&Ton, the haircolor leader for more than 10  consecutive years in Brazil; Niely Gold, a complete haircare brand; and Diva, a haircare line focused on specific types of hair.
Niely is one of the most loved brands among Brazilians. With accessible prices, high quality products, and proximity in it communication; Niely pursue the objective of bringing happiness to all the Brazilian women though beauty.